Good Address In, Bad Address Out?
There are a number of reasons you should consider having your mailing addresses checked before they reach your customer contact database. Don’t assume that once your addresses are accurate and conform to Canada Post standards that those same addresses won’t change sometime later on. On average month over month Canada Post’s address database changes by …
Exaggerated software claims
If you’ve already spoken to some address correction vendors you might have heard claims that their software can increase the amount of mail that is deliverable. We’re going to walk through what happens when Canada Post gets an invalid address and its ultimate destination. By the time we’re done I am hoping you will understand …