How to Avoid the High Cost Due to Bad Addresses
Talk about a frightening statistic. According to both the Harvard Business Review and Forbes magazine, bad customer data costs trillions of dollars every year. Although this affects large corporations, it has an even more devastating impact on small to mid-size businesses. Fortunately, there’s a viable solution. Address validation software will save you money while ensuring …
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How Google Maps Can Be Used to Validate Addresses
If you want to make a good, lasting impression on your customers, it’s imperative that you have accurate and up-to-date addresses on them. One misstep of sending marketing information or merchandise to a wrong destination is all it takes to lose a valuable customer. With the right address geolocation solution, you can quickly and easily …
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Identifying Duplicate Listings with Address Standardization
Whether you are mass mailing as part of a marketing campaign, sending coupons to current and prospective customers, notifying clients of an additional location opening for your business, or delivering products purchased online, it is imperative to have a list of accurate addresses. The best way to ensure the information in your database is 100 …
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Good Address In, Bad Address Out?
There are a number of reasons you should consider having your mailing addresses checked before they reach your customer contact database. Don’t assume that once your addresses are accurate and conform to Canada Post standards that those same addresses won’t change sometime later on. On average month over month Canada Post’s address database changes by …