How to Improve Address Data Quality

By admin on July 16, 2019 in Address Management

Address mapping

Do you send out a lot of parcels and pieces of mail? Are you looking for a way to enhance the quality of the address data? If you answered yes to these questions, consider address mapping. In simple terms, this entails a process that assigns map coordinate locations to addresses listed in a database. As a result, your mailings will reach the intended recipient quickly and efficiently.

So, how does an address geolocation service benefit your company? For one thing, it dramatically improves data quality. That means instead of sending out mail only for it to come back as undeliverable, you have a much better opportunity of every piece reaching its target. Especially for marketing campaigns, both the accuracy and quality of the data is essential.

Competitive Edge

With the right address geolocation system, the improved data will give your company a competitive edge. While that’s important for all industries, it’s especially beneficial to those in a highly rivaled market. Even better, if you use software that produces information in real time, you definitely have an opportunity to get ahead.

There’s no question that address mapping improves on the quality of data that you rely on to reach both prospective and existing customers. With accurate information, the postal service can better deliver your mail or parcels by routing to a specific property within a postcode. In fact, address geolocation is so precise that a carrier for Canada Post can identify an exact entrance to an apartment within a large complex.

What it comes down to is that all the hard work your team does has a purpose. By working with an address geolocation system, it has the assurance of information reaching its target. Not only that, but there’s never a concern about using bad information. Obviously, sending out mail with a misspelled name, an improper stress extension, or something else would not reflect well on your organization.

Address mapping software chooses the closest location based on your customer’s data or it generates information according to distance from a single location. Either way, you end up with better quality data. As mail or parcels reach customers, they begin to gain more trust in your business. That equates to an improved relationship and more sales.

There’s yet another reason for using a trusted address geolocation system. Instead of spending hours segregating sales territories, the software does it for you. As a result, you can quickly and accurately divide tasks accordingly. The bottom line – for improved data quality, never overlook the value offered by address mapping.

Superior Quality Solution

At Prism Data, we have a fantastic address geolocation solution. Our LocateIt! product helps streamline your responsibilities. Your team works with enhanced quality data that yields positive results. For more information, we invite you to visit our website or give us a call.

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